Script fonts – for a handwritten look or elegant, ‘joined-up’ writing, these fonts are often used for a natural, rustic or feminine feelĭisplay fonts – with fancy and fun designs, these fonts can evoke an era, a theme or a vibe and need to be used carefully Clean and modern, these fonts signify innovation, neutrality, reliability and professionalism, e.g. Sans serif fonts are generally more readable, especially in small print. They give a classic, traditional, upmarket, respectable, authoritative, literary, classy and warm look e.g. Serif fonts have small decorative lines at the end of strokes. So the first step is to consider what will go with your product or brand and what will appeal to your target market. What messages do fonts give?įonts are very expressive and can say a lot about your company, brand or product in a subliminal way. Here are some simple tips to help you achieve the right balance between style and practicalities when choosing fonts or typefaces for your labels. But with so many fonts to choose from how do you get it right? The type of lettering you choose is crucial to your label design.

Best mac fonts for writers